For wider visibility, a television commercial starring the famous Japanese actor Tatsuya Fujiwara (best known internationally for films like Battle Royale and Death Note) was also aired locally after the launch. For example, a follow/retweet raffle campaign was held, offering players the chance to win themselves a new iPhone or Amazon gift cards. The game’s Japanese Twitter account has also been active since July 2021, posting various campaigns, competitions, commercials, and info tidbits on its feed. All in all, more than 600,000 players pre-registered. Along with the campaign, a promotional video was released as well. Let’s dig in! Piquing interest in Japanīefore the release in Japan, players were invited to pre-register with a campaign promising progressively better rewards for all registrants the more people sign up. In this blog post, we’ll take a closer look at how the game was marketed, what’s different for the Japanese release, and what kind of localization efforts were made to make this success possible. With its new launch, State of Survival has now established a good footing among the top 10 4X-titles on the Japanese mobile gaming market. The game has more than doubled its revenue on the Japanese iOS market during the short time the localized version has been live. Graph from GameRefinery SaaS dashboard.Īs the graphs above illustrate, the improvement is clear and significant. Use the codes above to unlock free rewards in State of Survival.State of Survival’s (Japanese version) iOS revenue after launch, showing a serious improvement to before. (This code can only be used by new players.) sos1234 - Claim for 500 Biocaps, a Epic Search Map, five Rusty Fragments, 100 copies of 1k Gas, 100 copies of 1k Metal, 300 copies of 1k Food, and 300 copies of 1k Wood.PCVersionXMar - Claim for Biocap, Metal, Food, Wood, and Speedups (Note: Claim on PC Version only ).eliminationrounds - Claim for materials.SAVETHEAMAZON - Claim for materials (New).
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